Earth Hour IWIYW Challenge 2012
This year, I was asked to join Earth Hour’s I Will If You Will campaign to challenge my followers to take a pledge for the better of the planet. The I Will If You Will campaign supports the WWF’s annual Earth Hour event and encourages the public to support a selection of individuals willing to do something a little out of the ordinary in return for a planet-friendly promise!
My 2012 I Will If You Will Challenge: If 1,000 people pledge to buy dolphin safe products and increase their awareness of dolphin welfare, I will travel to Taiji, Japan to join the Cove Guardians to promote awareness of the killing of dolphins inside the controversial cove of the Wakayama Prefecture.
Update: My challenge was accepted! Alongside supermodel Miranda Kerr, actress Isabel Lucas, pianist Christian Calcatelli, Earth Hour creator Andy Ridley, musician Anthony Hamilton, E!’s Giuliana Rancic and animated Dr. Seuss character The Lorax, I will be fulfilling my successful I Will If You Will Pledge.